As a musician in Oklahoma
I understand the difficulty that us artists can face when trying to “get ourselves out there.” I’ve been through it and am still going through it now and I will probably always need to stay on top of current trends and processes to stay relevant in such a competitive industry. So I’ve come up with some thoughts that have helped me somewhat these days.
The web has opened several possibilities for musicians to promote their music. Although it can be a daunting challenge, you can experiment with different techniques and let your creativity take you to another level. The right way to promote your music in my opinion is to try new things, make changes, and learn from others. The following are some basic strategies that you can use to promote your music.
Live Music Promotion
With the growth of digital content and entertainment, it is quite easy to overlook person-to-person interaction. In any case, you can create music, distribute it, and promote it from the comfort of your home. However, personal interactions are incredibly paramount as far as the music industry is concerned. For instance, a live show is not only an opportunity to generate revenue and have fun. It also offers you some marketing opportunities. Use it to tell your fans about upcoming songs.
Use Social Media
Almost every person uses social media. Unfortunately, you may have not exhausted the potential social media has. This is not just a marketing platform, but an excellent avenue for referral marketing and a catalyst for conversation. Whenever you are performing, take photos or videos and share them with your fans. Although it is not directly promotional, it will let your fans know what you are doing.
Promote Through Your Website
Your website should be active, attractive, secure and inviting. It should adapt and change to reflect what you are up to and include some images or information about your current projects and gigs. Ideally, you want your fans to keep checking your site as often as possible. When they spend adequate time on your website, the more they will be exposed to your style and taste in music and performance. It is also a good idea to have a blog on your site. Publish blog posts at regular intervals and share content that you find may be interesting to your fans.
Promote With Email
If you have an email list, you can use it to promote your work. Unlike blogs and collaboration, the email list allows you to market to your current fan base. I will often include links on my emails to drive subscribers to my website or other blogs.
This about sums up some of my current processes for promoting my brand, Haley Stocks music.